Hey Chuga Fam,
Pat here. I just got back from Bali and I have a story I want to share with you
So I’ll start by saying this…. It’s very full circle that I ended up in Bali to do some creative work for Chuga. The reason is, in the beginning days I created vision boards where I would put pictures I found from the internet into a folder to help build the idea and aesthetic of Chuga. One of the main pictures I referenced was a photo from the NungNung Waterfall. It’s a famous waterfall on the island and after spending hours of looking at someone else there during the early days I was now there, filming and taking photos of the products… brining Chuga to life!
Below is the original image I had found in NJ in 2020 and then the picture I took in March of 2025
While I was there dipping my feet in the water, looking up at the lush canopy I was pondering the early concept of Chuga and revisited the philosophy that started it all.
I wanted Chuga to have a jungle theme because the lush greens, rushing waterfalls, exotic nature and pulsating life of the jungle made me feel alive! The untamed nature was the perfect representation of vitally and health to me. It felt powerful, beautiful and thriving… all things our body, mind and spirit should be.
And as I looked up at the water falling from the sky with the Chuga bottle in my hand I started smirking to myself because it all made more sense than ever. The reason behind the mission, the full circle waterfall moment and the singular goal that has been steady since day one…to provide the upmost greatest ingredients for vitality to the world.
Very grateful for everyone who has ever supported Chuga. You made this all happen.
I have more stories, experiences and photos from the trip that I’ll be sharing with you. But I needed to dump this one out right away.
Thanks for reading… you’ll hear from me soon
-Pat